Free 5-Day Virtual Event FOR WEDDING PROS - Aug 17th-21st



Presented by

EXPERTS
5
LEARNING TRACKS
5
DAYS OF SESSIONS
COMBINED YEARS OF EXPERIENCE

Here's what wedding pros told us about bookings more weddings right now, in their own words:
"Not getting enough qualified leads where the couple is serious about booking. They're just collecting quotes and not booking."
"No reply after I send them a message."
"I don't know where to start."
"I want to consistently book higher-budget, better-aligned weddings."
Sound familiar? Because that's the real problem. It's not that you're invisible. It's that the wrong people are finding you, and the right ones can't tell you're the one for them.
😩 Drowning in marketing to-dos you were never trained for. You started this business to do work you LOVE. Now it feels like a second unpaid job, and the bookings still aren't showing up consistently.
🌀 Throwing tactics at the wall and hoping one sticks. Instagram, Pinterest, The Knot, tweaking your site, maybe ads. You've done all the things the experts say to do, and it still feels like shouting into the void.
😤 Watching couples ghost, haggle, or vanish after the first email. And every time it happens you wonder if it's you, your prices, or whether this is even worth it anymore.
Here's the part nobody tells you: doing more of what isn't working won't fix it. More volume on top of a message that doesn't land just means more of the wrong people scrolling past you.

Imagine regularly getting inquiries from people who aren't price-shopping. Who don't ghost. Who saw your work, read your words, and thought "this is exactly who we've been looking for" before they ever hit send.
That's not luck. That's what happens when your marketing is built for a specific person instead of everyone.
Inquiries from couples who are already sold, instead of leads you have to chase and convince
Standing out so clearly you stop competing on price (and stop slashing it to get booked)
Saying no to the ghosters, flakes, and tire-kickers because you've got better options
Growing your business without 60-hour weeks or a discount bin pricing strategy
A simple, repeatable way to get booked that doesn't make you want to scream into a throw pillow😱


5 days. 34 experts. 5 learning tracks built around the exact things you said you're stuck on: attracting better couples, killing the ghosting, getting found, and building income you can count on.
Yes, it's a lot. That's the point. This isn't one webinar with one person's one opinion. It's a full lineup so you can find the answer that fits YOUR business, your vendor type, and your couples, not a cookie-cutter formula that works for planners and nobody else.
You don't watch all 34. You pick the sessions that match what's actually broken for you, and you start there.
Track 1: What's Changing In Weddings (And How To Stay Ahead)
COUPLE PSYCHOLOGY | GEN Z | INDUSTRY SHIFTS | WHAT'S WORKING NOW

NINA ADDEO
How Gen Z Chooses Wedding Professionals Online

SHANTEL CAMPBELL
If You Want Gen Z, Market Like It: A Marketing & Social Media Crash Course For Showing Up Online To The New Bride

KEVIN DENNIS
You're Getting Older But Your Brand Doesn't Have To

Danielle Andrews and Tracey Manailescu
What Wedding Couples Really Want In 2026/2027 (And Why Many Pros Are Missing It)

Heidi Thompson
The Marketing You Should Quit Doing This Year

EMILY ROCHOTTE
Couples Are Sharing Their Wedding Planning Pain Points On Reddit: Are You Listening?

Tayler Cusick Hollman
You're Not As Visible As You Think: A Straightforward Way To Make Sure Couples Find And Remember You

Galen Mooney
The Compound Interest Of Content: Why Your Next Blog Post Matters More Than You Think
Track 2: Stand Out & Become The One They Want
PERSONAL BRAND | DIFFERENTIATION | TRUST | STANDING OUT

Heidi Thompson
Why Being Good At What You Do Isn't Enough To Get The Booking

Tami Santini
Authority Marketing: How To Become The Wedding Pro Couples Can't Wait To Hire

Amanda Shuman
How To Build A Personal Brand That Books Clients

McKenzie Bigliazzi
Un-Beige Your Brand: Finding A Brand Voice People Actually Remember

NAdine Bozeman
Developing A Signature Offer: How To Make Your Brand Memorable

KP & Jessie
Designing A WedPro Website That Sells Your Value Before The Sales Call

Marc McIntosh
The Future Of Websites Is Surprisingly Old School

Norman I. Graham
How To Build A Multi-State And International Wedding Brand
Track 3: Get Found By More Of The Right Couples
SEO | SOCIAL MEDIA | CONTENT | PAID ADS

Dana Bahr
From Scroll To Sale: The Pinterest Visibility System That Books More Weddings

Mark Chapman
Paid Ads: How To Go From Fearful Penny Pinching To Driving Sustainable Growth

Heidi Thompson
Where To Find Bookings When You Need Them Right Now

Shannon Vondy
Create A Freebie That Books Weddings For You

Emily Foster
Nurturing Your Website: How To Scale & Grow Your Online Presence

Elizabeth Marberry
How To Use AI To Reverse Engineer Viral Instagram Hooks That Attract Dream Couples

zoe hornby
How To Film Yourself: The Instagram Move That Gets Wedding Pros Booked
Track 4: Turn More Inquiries Into Bookings
BOOKING MORE CLIENTS | SALES PSYCHOLOGY | PRICING | CONVERSION

Cherie Yang
Booked vs Ghosted: The Anatomy Of A Proposal That Closes

Adrienna Mcdermott
The "I'll Think About It" Problem: Why Couples Hesitate And How To Help Them Book

Jessica Limeberry
The Psychology Of Sales

Andrea Shah
Services Pages That Sell Out

AMber Mckinney
Packages That Pay Big: How I Doubled My Revenue Without Booking More Weddings

Danison Fronda-Tietz
5 Pricing Mindsets That Are Costing You Bookings—And How To Fix Yours
Track 5: Work Smarter, Save Time & Grow
AI | SYSTEMS | PRODUCTIVITY | GROWTH

Noam Wolf
How AI Can Help You Book More Weddings And Save 15 Hours A Week

cathy Macrae
The Confidence-First AI Method For Wedding Pros: Start Simple, Save Time, Stay Human

mary gonzales
The Onboarding System That Turns Brides Into Referrals And Books More Weddings

Becca Pountney
Why AI Is Killing Your Marketing

Brandy Blackford
verything Is Shiny: Where AI Helps And What You Can Skip

ashley ebert
Stop Turning Away Couples: Why A Team Is The Fastest Way To Book More Weddings

john mansfield
3 Mindsets You Didn't Know Were Holding You Back

Heidi Thompson
How To Turn One Great Client Into Ten More
Plus live events each day including...
Daily speaker panels so you can ask the experts anything
A networking session to connect with other wedding pros
Hot seat sessions with Heidi for live feedback on YOUR business
Implementation sessions so you actually walk away with results, not just notes
A live keynote on building a booked out wedding business without forking over hundreds or thousands of $$$ to directories
All from anywhere in the world. No pants required!





Hey, I'm Heidi Thompson. For the last 14 years I've helped wedding pros across 6 continents book more of the couples they actually want to work with and build a business that gives them their life back.
What I bring is marketing and business strategy, not just wedding tactics. Most coaches in this space only ever ran their own one business. I look at YOURS through a marketer's lens, which means I catch the stuff they miss.
I'm the creator of The Wedding Business Collective, host of the Evolve Your Wedding Business Podcast, and author of the best-seller Clone Your Best Clients.
Some of the most talented people I've ever met barely make any money. That's not okay. I built this summit to fix the gap, so you can stop chasing couples and start attracting the right ones to you.
The Book More Weddings Summit will run from August 17th-21st with a variety of presentations to choose from each day. This event is entirely virtual, so you’ll be able to attend from anywhere in the world with internet access.
Attend presentations from our lineup of 45+ speakers with trainings on a huge variety of marketing techniques and sales tactics that get you more bookings but don't make you feel slimy. Your free ticket includes 24-hour access to each presentation during the week of the summit.
Live Q&As, speaker panels, hot seats, and networking sessions throughout the week, so you can get help applying what you learn to YOUR business, not just watch, take notes and never look at them again.
You’ll also have access to our private Facebook community of wedding professionals like you who are already hanging out and working toward booking more weddings! This is where you’ll be able to connect with the speakers and other attendees before and during the event!
After registering, you can also upgrade to gain access to The Wedding Pro Power Pack which includeds lifetime access to presentations, transcripts, and worksheets plus VIP Networking Sessions, a VIP Co-Working Session, a VIP Mastermind Q&A with me, and some pretty incredible premium bonuses from our speakers. You won't want to miss it!
As soon as you register, you’ll get access to the private Book More Weddings Summit Podcast included with your free ticket! This exclusive podcast for Book More Weddings Summit attendees will help you get up to speed on the keys to attracting and booking more of your ideal clients so you can bring in a consistent income and grow!
Watching actionable presentations is great, but to see real change happen you’ll have to take action. And doing so alongside others with similar goals is powerful. That’s why we’ll have a day of live, interactive events on Day 5!
These sessions have been designed to take what you’ll learn throughout the week and get you taking action toward attracting and booking more of your ideal clients.
One lucky attendee will win a full 6-month scholarship and have instant access to my membership, The Wedding Business Collective.
It includes access to the step-by-step 6 Figure Wedding Business Roadmap, $5000+ in business and marketing trainings, and personal support to make attracting and booking more of your ideal clients EASY.




Book More Weddings Summit was made for EVERY kind of wedding pro, from planners and cake makers to officiants, florists, DJs, hair and makeup artists, and live wedding painters.
We deliberately bring in speakers across vendor types, countries, races, orientations, and perspectives, because our attendees are wedding pros of all kinds from 6 continents, and the advice should reflect that.
Everything you'll learn is built specifically for wedding pros. No generic small-business advice. No tactics that stopped working three years ago. Just what's actually getting wedding businesses like yours booked right now.
And no, we're not here to bury you. Yes, it's a big lineup, that's so you can find what fits instead of being handed a one-size-fits-nobody formula. Think of it as a buffet. You don't eat everything. You take a plate and grab what's right for you.



















It sure is. There's plenty out there for general business owners, but this is built specifically for wedding pros and the unique mess of running a wedding business. Focusing on this industry is how we actually tackle your real challenges instead of handing you generic advice.
The main portion of the summit runs from August 17th-21st. We'll kick off on August 16th with an opening call and the Facebook community will be available right when you get your ticket!
Each video will be available for 24 hours. However, you can grab the All-Access Pass or the Wedding Pro Power Pack to get lifetime access to all of the presentations, transcripts, and some really amazing bonuses.
Ew, no way! The only person you'll get emails from after you sign up is me, Heidi. That's so you can get all the updates for the summit and links to each day's videos. After the summit is over, you'll continue to hear from me, but you can unsubscribe at any time.
As for the speakers, the only way your email address will be shared with them is if you opt-in for their freebie during their presentation. That way, you only hear from the people you really love and don't have to worry about getting added to 20+ email lists that you're not interested in.
Learn more in our Privacy Policy.
To dodge tech disasters and keep things sane for everyone, sessions are pre-recorded and released on schedule. The live part is the speakers in the Facebook group answering your questions after their session drops, plus the special live events I'll run throughout the week.
This is a brand new event and it's just like going to a conference this year as well as next year. It has new presentations, many new speakers, new topics, and new bonuses inside the Wedding Pro Power Pack. My goal is to always make this event better and more value-packed than the last!
Yes. All presentations have closed captioning, and fully edited transcripts are also available for each presentation with our upgrade options that you’ll see after registering for the event.
Please reach out if there’s anything we can do to ensure you’re able to enjoy this event.
All of our speakers for this summit have been hand-picked and our slots are currently full. However, we're open to additional affiliates or potential speakers for our next summit. If you're interested in affiliate details or being considered for the next Book More Weddings Summit or Wedding Business CEO Summit, email [email protected]!
No problem! Shoot an email over to [email protected] and we'll get back to you within 3 business days.







